Goldwell Campaign --- Hair Research

The Goldwell campaign is moving along swiftly and the team has come together well, each with our own individual tasks to complete. I am concentrating on finalising the ideas for the Hair of both the male and female model. Below I've detailed the reasons for these ideas.

With regards to the hair, we wanted this to be more than just a reaction to spring summer 2011, and a continuation of the idea that our characters, swap and change their styles. Our characters are known to blend there genders with all aspects of their styling and their hair is no exception.

2011 runways saw a continuation of androgyny. And the female models hair was often fashioned into masculine looks

We decided that ‘women who portray masculinity’ has already been showcased in a multitude of ways. We wanted to try it the other way, for the male. But the look is less about ‘gender bending’ and more about a man who is comfortable in his own skin and sexuality, who both inspires and takes inspiration from, his partner. They are a couple who’s relationship, interests and careers co-exist side by side, as opposed to the typical masculine/feminine roles.

We are therefore focusing on hair trends for the male that cross over both genders. The male character, will take the sleeker route, often typically adorned by the female. His hair will be poker straight, high gloss locks. The high gloss effect was achieved with Goldwell’s Brilliance Shine Spray products and Firm Hold hair spray. The woman's is influenced by the current trend of the 70's blowdry.

Deadline Day for Research Planning!

True to form I was scrabbling about and making last minute changes up until hand in :)

I honestly believe that even if I had a year to write this document that I would still have been changing bits here and there right up to the end. I think that's the nature of this essay. It's 'ideas', a collection of theories and studies that you may, or may not undertake. It's been the general assumption that all the ideas we have put into this 2500 word document will have to be scaled down immensely, as often our plans are far too big for our word limits. Some of the topics I want to cover would require more of a phd time limit and word count, so I am prepared to reduce the aims and questions greatly come new year when we are introduced to our dissertation tutor. 

The Pink Group Present our images for the Goldwell Campaign!

Today my group, the 'pink' (groan) group presented our campaign for Goldwell to a panel of our tutors. We used a PowerPoint presentation and the eight of us all had to say our bit about how we contributed to the final images. The images were well received, especially the use of visual metaphors as noted by Fiona. The tutors have also given us some useful feedback though as to how we could perfect the images before the presentation at Goldwell HQ - i.e slight changes using post-production to the scale of the images so that they matched, and also the gradient of the colour needs a tweaking.

Unfortunately I cant include any of the images as the copyright belongs to Goldwell for both the images and short film, it is up to them as and when they will promote the images!

Desire Photoshoot (Specialism Studies) -IN MY MOTHER'S SHOES

Today I did the photoshoot for 'desire' at the London College of Fashion photographic studios. I used an in-house photographer and the great models for the day were Lydia Hourihan and Cristina Masso. We shot them both individually and as a pair, in two outfit changes each and using various 'hand me down' props to strengthen the theme of 'In my Mothers Shoes'

Here is a very small selection of the 126 photos taken in a quick hour long shoot!

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The influential Emma Jonsson Dysel

As part of the 'Desire' project I have been influenced by the Work of Emma Jonsson Dysel. Her use of child models in her images is beautifully done and – what is often more difficult – tastefully done and appropriate. In in fashion there seems to be a fine line between that and the vulgar use of children, which she has, in my opinion, avoided.